November 13 - A major British charity is to launch a new advertising campaign after claiming that last year's successful Paralympics in London have not changed people's attitudes towards the disabled.
Scope, who support disabled people and their families through practical information, have carried out research which they claim shows people still feel uncomfortable around people with disabilities.
"In 2013, life is really if tough if you're disabled," said Mark Atkinson, Scope's director of communications, told Campaign Magazine.
"The jury's out on the Paralympics effect and at the same time, you're struggling to pay the bills and get the support you need to live independently."
The campaign is being led by marketing firms Grey London and MediaCom and will involve nationwide television and social media.
"It's the right time to take a long look at what sits behind public attitudes and see how we can use a campaign to change the way people think," said Atkinson.
"If we can do that, then it will create a climate in which we hope politicians will think differently.
"We want to change society."
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September 2013: Disabled sport still facing barriers year after London 2012 success
August 2013: London 2012 has significantly improved workplace attitudes to disability, new report claims
January 2013: Claim no increase in disability sport since London 2012 dismissed by BPA chief executive
January 2013: We must ensure Paralympic Movement does not take step back after London 2012, warns IPC President
December 2013: Paralympics boost disabled access to London bus and tube system