The Global Esports Federation and Olympic Council of Asia are set to collaborate ©GEF

The Global Esports Federation (GEF) and Olympic Council of Asia (OCA) are set to collaborate to promote esports throughout the continent.

OCA President Sheikh Ahmad Al-Fahad Al-Sabah announced the collaboration.

"The OCA looks forward to working with the Global Esports Federation in serving the youth of Asia," he said.

"One of the big stories of our time is esports, and the OCA is pleased to join forces with the GEF to maximise the potential of esports for good."

Esports has already featured as a demonstration sport at the 2017 Asian Indoor and Martial Arts Games in Ashgabat in Turkmenistan, and at the 2018 Asian Games in Jakarta in Indonesia.

"In partnering with the OCA, driven by the visionary leadership of its President and Executive Board, we acknowledge the depth and breadth of progressive innovation in this dynamic, youthful continent," said GEF President Chris Chan. 

"Together, we will convene a partnership focused on advancing forward-thinking and future-oriented initiatives in service to athletes, players and youth."

GEF is also pushing for the growth of esports in South America, signing a cooperative agreement with the South American Sports Organisation (ODESUR).

Esports took place as a demonstration sport at the 2018 Asian Games in Jakarta ©Getty Images
Esports took place as a demonstration sport at the 2018 Asian Games in Jakarta ©Getty Images

The two organisations will conduct an analysis of the status of esports in South America, and jointly develop an esports strategy for the South American Games.

Events, partnerships and promotional opportunities in South America are also set to be explored and developed. 

"Esports has quickly risen in popularity and gained strong footing in South America, in both spectatorship and participation," said ODESUR President Camilo Pérez López Moreira.

"Nevertheless, there are still enormous growth opportunities compared to other regions in the world.

"South America is consolidating as a huge market for the development of esports within the 15-member National Olympic Committee's of ODESUR. 

"The Executive Board of ODESUR approved the partnership with the Global Esports Federation as it will strengthen our coordinated effort in developing necessary infrastructure and commerce to accelerate the growth of esports in South America."

GEF also entered into two agreements to help its global development. 

It announced a partnership with public relations company Dentsu Inc and became a member of the International Telecommunication Union's (ITU) standardisation arm.

The GEF became a member of the International Telecommunication Union's standardisation arm ©Wikipedia
The GEF became a member of the International Telecommunication Union's standardisation arm ©Wikipedia

"We are honoured to embark on this strategic partnership with the ITU in advancing the United Nations Sustainable Development Goals and further strengthening the GEF’s mission of convening the world’s esports ecosystem," said Chan. 

"This partnership allows us to develop a pathway together to foster more international collaboration between our respective communities. 

"The future of esports continues to be bright, and we look forward to developing great collaborations with the ICT industry, elevating esports based on the traditions and values of sport and the principle of harnessing technology for good."

The GEF was launched in December 2019 and is a rival to the International Esports Federation, which was established in 2008 in South Korea.

The organisation says it hopes to create a "safe, healthy, and sustainable esports ecosystem."