Following a competitive tender, World Rowing selected Sotic as its new online solution provider. 

Due to go live in January 2021, the new website will be based around a modern user-centric layout with full integration of World Rowing's social media platforms. 

Visitors will also be able to access the website on mobile and desktop. 

World Rowing surveyed key stakeholders and the wider rowing community in preparation for the new website. 

The importance of information distribution during events was highlighted and the new offering will include an enhanced live scoring system, live blogging and an integrated video experience.

"Our website is the hub of everything rowing, especially during World Rowing events," said World Rowing executive director Matt Smith. 

"Our website provides a huge amount of information, and feedback has indicated that finding information easily and quickly is very important for our users. 

"This is one of the key features that Sotic will deliver. 

"They propose a modern, evolving 'look and feel' which will enable our users to enjoy a personalised and engaging experience across devices and access our content seamlessly. 

"Sotic has proven expertise in the sport technology sector and we are proud to have them join us as our partner."

Established in 2002, Sotic has worked with a number of governing bodies, national federations and sport clubs. 

"We've listened closely to World Rowing's stakeholders and are focusing on producing a platform which places the needs of the user at the heart of its layout, design and functionality," said Sotic operations director Kate Maunsell.