JCDecaux amplified the AOC’s #MySydney2000 social campaign, which encouraged people to find photos from the Sydney 2000 Olympics.

These photos were then amplified on screens across JCDecaux’s digital network from September 29, twenty years since the Olympic Cauldron was lit to start the Games. 

"Australians have loved sharing their #MySydney2000 photos and remembering what an incredible time that was for the country," said AOC chief executive officer Matt Carroll.  

"From individual memories in photo albums to a national audience, JCDecaux’s network brought these memories together across the country, showcasing the community’s shared connection in celebrating the 'best Games ever'.

"Thank you to JCDecaux for helping share the Olympic spirit and amplify Australians’ #MySydney2000 moments and for your ongoing support of the Australian Olympic Team as we head to the Tokyo Games."

There has been a large programme of celebrations to honour the 20th anniversary of Sydney 2000.

Earlier this month, Olympic champion Cathy Freeman sent a video message as sporting stars gathered to once again light the Cauldron in commemoration of the anniversary of the Opening Ceremony. 

"I was fortunate enough to be a client of JCDecaux back in the 2000 Olympic Games, and in fact I attended events as their guest – incredible memories were made that still make me smile today," said JCDecaux chief marketing officer Essie Wake.

"Of course, this moment in time was before Instagram or social media; so this is a great opportunity for people to relive that exciting time, dust off the old photos and share the memories.

"The broadcast scale that JCDecaux can deliver the AOC across our digital network means that so many Australians will relive those moments together, and after such a difficult year, we need more reasons to feel positive."