The logo, designed by the Hummingbird Creative Group in Cary in North Carolina, was revealed in association with the U.S. International University Sports Federation (USIUSF).

"We are excited to make public today the iconic look we’ve chosen to represent our efforts to bring the 2027 Summer World University Games to the United States," said Dan Guerrero, President of the USIUSF.

"We’ve enjoyed working with our North Carolina host city partners in the design process and look forward to continuing our partnership through the bid – and beyond!"

The central design element of the bid logo is a triangle, the three vertices of which, it is claimed, represent the three geographical areas in the forefront of the bid: the United States, the state of North Carolina, and the Raleigh-Durham metropolitan area.

Two versions of the new logo have been approved: one that features “NC USA” representing North Carolina and the US, and another with “TRIANGLE NC USA” which more specifically references the research triangle region, the proposed geographic hub of the area’s bid for the Games.

"The USIUSF took pains to ensure the new logo matches up well with, and serves as a strong complement to, the ‘U’ logo of the International University Sports Federation (FISU), the international governing body for the World University Games," said Delise O’Meally, a FISU Executive Committee member and secretary general of the USIUSF.

The left side and base of the new logo track the colours of the right side of the FISU logo, starting with navy blue on the upper left, proceeding downward through two lighter shades of blue, followed by green, then proceeding along the base with two shades of orange, and finally ending with red on the right side of the base.

"We chose the triangular shape both because our host community is referred to as the Triangle and because of the strength and symmetry conveyed by a triangle." said Wendy Coulter, chief executive of the Hummingbird Creative Group

The Raleigh-Durham metro area claims to have come to be called the Triangle either because of the three main cities of the area at the time – Raleigh, Durham, and Chapel Hill – which form a triangular shape when connecting them with straight lines on a map, or because of the prominent role of Research Triangle Park, the world’s largest research park, the area’s biggest employment centre and is located between the three cities.

"I like the multi-layered aspects of the design," said Hill Carrow, chairman and chief executive of the North Carolina Bid Committee.

"You can see that a lot of thought went into it from everyone involved in the process.

"For example, each of the colours of the Olympic Games, which stand out on the left side of the FISU ‘U’ logo are also included in the bid logo."

The US has not hosted the Summer edition of the Games since Buffalo in 1993, when they were opened by American President Bill Clinton.

But they face a tough rival after South Korea’s Chungcheong Province announced last week that they were launching a bid.

FiSU is expected to choose a host in January 2023.